press releases

National Association of Broadcasters Licenses Xert Precision Suite 3.0

04.08.2003 - Xert Communications, an emerging leader in interactive communications software today announced that the National Association of Broadcasters has licensed Xert’s Precision Suite 3.0, which will provide an automated, integrated email marketing management and analytics platform for NAB’s various customer, prospect and stakeholder communications and marketing programs.

The connection of Xert’s Sales Force and Contact Manager applications with NAB’s internal membership management and other enterprise systems will provide an automated, full-cycle system for communications with their members and other stakeholders.

One of the powerful elements of the Xert Precision suite software is its resident, secure architecture, enabling extremely fast and direct deployment across the enterprise, while tightly integrating with multiple back-office systems. Customer data security and direct connection with internal membership applications and security systems were key factors in NAB’s decision to select the Xert system.

"NAB is a valued new customer and serves as another important validation of the exceptional capabilities of Xert’s software," said David Battaglini, CEO, Xert Communications. "This new engagement is another example of Xert’s growing trend of success with leading companies across the business spectrum who seek powerful enterprise interactive marketing platforms to drive revenues and cut costs."

Xert’s Precision suite software is a powerful application set consisting of interconnected modules for enterprise contact/list management and permission driven email-based communications. The Xert Precision suite delivers quantifiable near-immediate return on investment by driving revenue and cutting operating costs.

About the National Association of Broadcasters
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com