Thompson Publishing Licenses Xert Precision Suite 3.0
08.233.2003 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software today announced that Thompson Publishing Group has licensed Xert’s Precision Suite 3.0, which will provide an automated, integrated email marketing management and analytics platform for Thompson’s various customer marketing, prospecting and stakeholder communications programs.
The connection of Xert’s Sales Force and Contact Manager applications with Thompson’s corporate sales, marketing, subscription management, communications and other enterprise systems will provide an automated, full-cycle system for marketing and communications with their customers and other stakeholders.
One of the powerful elements of the Xert Precision suite software is its resident, secure architecture, enabling extremely fast and direct deployment across the enterprise, while tightly integrating with multiple back-office systems. Customer data security and direct connection with internal subscription management applications and security systems were key factors in Thompson’s decision to select the Xert system.
Thompson Publishing’s selection of the Xert Precision Suite as a strategic replacement of their existing platform is further demonstration of Xert’s continuing leadership in the Enterprise Interactive Marketing arena," said Steve Bowes, Director, Client Development, Xert Communications. "Upgrading to Xert Precision will enable Thompson to meet their near and long term goals by having a system that is unmatched in its capability to perform, integrate and scale as their critical strategies evolve."
Xert’s Precision suite software is a powerful application set consisting of interconnected modules for enterprise contact/list management and permission driven email-based communications. The Xert Precision suite delivers quantifiable near-immediate return on investment by driving revenue and cutting operating costs.
About Thompson Publishing Group
Now in its fourth decade, Thompson Publishing Group® is the authoritative source for interpretation of complex laws and regulations. With more than 50 handbooks, newsletters and reference services, Thompson and its affiliates provide accurate and timely information to professionals in the fields of energy, environment, federal grants and funding, finance and securities, food and drug law, health care, human resources policy, pension and benefits, and telecommunications. Thompson's strength is its ability to separate speculation from fact, recommend strategies for compliance and spot trends. Thompson relies on teams of legal and regulatory experts and editors to translate confusing laws into plain English. As a result, Thompson's publications are distinguished by their thoughtful analysis and practical guidance. More information about Thompson can be found at www.thompson.com
About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.
Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com
