Local Initiatives Support Corporation Selects Xert Precision Suite

01.02.2005 - Alexandria, VA and New York, NY - Xert Communications, an emerging leader in enterprise interactive communications software today announced that Local Initiatives Support Corporation (LISC) has licensed Xert’s Precision Suite 3.5, which will provide an integrated enterprise contact management, email newsletter campaigns and communications analytics platform for LISC’s various constituent and stakeholder marketing and communications programs.

The nation-wide deployment of the Xert Precision applications will provide a centrally-managed, remotely executed system for marketing and communications with which LISC’s 33 offices will manage and optimize their communications with partners, community members and other stakeholders.

“Our requirements for a flexible and scalable enterprise communications system were best met by the Xert Precision Suite,” said Christopher Roddy, Communications Officer, Web & Interactive, Local Initiatives Support Corporation. “The Xert Suite matches our current needs, which include company-wide contact administration, email campaign management for non-technical users, and the ability to quickly view our communications history with LISC’s constituents.“

One of the powerful elements of the Xert Precision suite software is its resident, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while enabling centralized organization and management. Customer data security and direct internal connection capability were key factors in LISC’s decision to select the Xert system.

“I’m very excited to partner with LISC," said Dave Battaglini, CEO, Xert Communications. "As a relationship-based community development organization, having LISC deploy our platform is a great validation of the Precision Suite’s strength in one-to-one communications. The Xert solution should enable LISC to be in touch with their partners more effectively, ultimately increasing their capacity to revitalize communities."

The Xert Precision Suite is an integrated, enterprise system combining industry-leading contact communications management and email marketing software. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for targeted marketing and communication activities. By integrating with contact data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic and psychographic data and conversion behavior to marketing offers, providing tools to not only execute effective campaigns, but to continuously optimize their returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other email marketing platforms. Whether through direct connections or event-triggered scheduling, Xert Precision's ability to manage hierarchical data synchronization maximizes the value of multiple, disparate data sources.
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About Local Initiatives Support Corporation
Since 1980, LISC has invested in and helped to turn around hundreds of high-risk neighborhoods, by combining corporate, government and philanthropic resources to provide community development corporations with resources to revitalize underserved communities. LISC has raised more than $5.7 billion and has built or rehabilitated in excess of 147,000 affordable homes and has helped neighborhoods develop 22 million sq. ft. of retail, community and educational space. For more information, please visit LISC’s website at www.lisc.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com