USTelecom Selects Xert Precision Suite to Power Email Marketing Platform

02.40.2006 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced that the United States Telecom Association has licensed the Xert Precision Suite™, to provide an enterprise contact management, email marketing and communications analytics platform.

The Xert Suite will enable USTelecom’s marketing, communications and events managers to organize, measure and optimize their one-to-one email marketing and communications campaigns. The Xert platform will be integrated with US Telecom’s Association Management and CRM systems to provide a complete solution for data-driven marketing campaigns and analytics.

"The Xert Suite's combination of rich features, ease-of-use, integration capabilities and deliverability monitoring was best-in-class,” said Jason Kornfeld, Marketing Coordinator, USTelecom. We're looking forward to using the Xert Suite's deep analytics to continuously improve our marketing results."

One of the powerful elements of the Xert Precision suite software is its resident, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while enabling centralized organization and management. Xert Precision’s ability to be integrated and coordinated with leading 3rd party association management platforms was one of the key reasons why USTelecom chose the Xert solution.

“USTelecom continues to pioneer the advocacy of telecommunications and mass-communication technologies,“ said Alex Pollinger, Director of Business Development, Xert Communications. “Xert is pleased to have such a progressive, communications-oriented organization relying on the Xert Precision Suite for their contact management and email marketing efforts.”

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About USTelecom
The United States Telecom Association, USTelecom, is the premiere trade association representing service providers and suppliers for the telecom industry. USTelecom represents more than 1,200 companies offering a wide range of services across the communications platforms, including voice, video and data over local exchange, long distance, wireless, Internet and cable services.

For more information, visit the US Telecom website at www.ustelecom.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com