Georgetown University Launches Xert Precision Suite for Marketing and Events Management
11.15.2006 - Alexandria, VA - Xert Communications, an emerging leader in enterprise marketing and communications software, today announced that Georgetown University’s School of Continuing Studies has licensed the Xert Precision Suite™, as the foundation for their enterprise email marketing, contact management and analytics platform. The deployment will include the newly available Xert events module.
The Xert Platform will enable Georgetown SCS’ marketing\ and events managers to organize, measure and optimize their one-to-one email marketing and communications campaigns. Xert EV, the newly announced product for events management, will enable Georgetown’s events staff to seamlessly create events, market the events to target audiences, and measure the effectiveness of the marketing based on event registrations.
The power of the Xert Precision suite software is its open, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while still providing centralized organization and management.
Xert Precision’s ability to be deliver an integrated events, contact and email marketing platform was one of the key reasons why Georgetown University chose the Xert solution.
“I’m delighted to partner with Georgetown University,” said Dave Battaglini, CEO, Xert Communications. “The University’s needs to communicate with and market to an array of students, prospective students, and the public in a measurable way is a perfect fit for the comprehensive Xert solution. Selecting the Xert Platform for an integrated events marketing and email campaign system are a testament to the flexibility of the Precision system to adapt to different customer needs.”
The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.
Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.
About Georgetown University
Georgetown University is the oldest Catholic and Jesuit university in America, founded in 1789 by Archbishop John Carroll. Georgetown today is a major student-centered, international, research university offering respected undergraduate, graduate and professional programs on its three campuses in Washington, DC.
For more information about Georgetown University, visit www.georgetown.edu.
About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.
VP, PR, Xert Communications Corporation, 703-838-9847, email@example.com