press releases

Xert Extends Marketing Platform Leadership with Version 4.0 of the Xert Precision Suite

01.10.2007 - Xert Communications, an emerging leader in enterprise interactive communications software, today announced version 4.0 of its interactive marketing platform, the Xert Precision Suite™.

Version 4.0 of the Xert Precision Suite delivers a dramatic step forward in features, benefits and ROI for marketers, IT staff and executives. The suite provides integrated solutions for enterprise email marketing, contact management, events management/marketing, and lead generation/form management.

The integrated capabilities, detailed anaytics and data granularity provides the power and flexibility for marketers to pinpoint the right contacts with the right message at the right time for maximum results. Combining email marketing with lead generation, forms management and events management/marketing, Xert Precision 4.0 provides a comprehensive system for marketers to capture, target, market and connect with their prospects and customers.

“We’re extremely excited about the new generation of our highly regarded marketing platform”, said Dave Battaglini, CEO, Xert Communications Corp. “Precision 4.0 brings together four pillars of marketing in one complete package, delivering an unprecidented level of ease and Return-On-Investment for our customers.
New features that build on one of the industry’s leading platforms include:
- Automated Email Reaction Segmentation
- OptSense™ Preference Management System
- Intelligent Dynamic Content
- Advanced Suppression and Prioritization
- Psychographic Analytics
- Events Management & Marketing
- Lead Generation & Form Management
- Survey Management & Segmentation
- Enterprise Permissions and Access
- Unlimited Customization Options
- Comprehensive XML API

Version 4.0 will be available in the spring of 2007.

About the Xert Precision Suite
The Xert Precision Suite is an integrated software system combining industry-leading enterprise email marketing, contact communications management, events management, forms management and lead generation. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,