press releases

D.C. United Launches Xert Precision for E-marketing Platform

12.340.2007 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software today announced that D.C. United has deployed the Xert Precision Suite, providing an enterprise contact management, email marketing and communications analytics suite integrated with D.C. United’s ticketing, ecommerce, newsletter and community outreach systems.

"In order to move D.C. United to the next level when it comes to marketing, we chose Xert because we needed an integrated sports marketing platform that was easy to use and effective," said Jamie O’Conner, VP Marketing, D.C. United. “With Xert's powerful analytics and ability to track group-to-individual marketing, we can better grow our community, sales and fan base."

One of the powerful elements of the Xert Precision Suite for Sports is its ability to build and track group sales down to individual ticket users, giving sports marketers insight into their entire audience. Connecting group ticket purchasers to the individual users helps build each team’s sales database, extend community reach, and delivers more effective marketing to the end users.

“Having D.C. United team with Xert is a great endorsement of the Xert sports solution," said Dave Battaglini, CEO, Xert Communications. "As the premier MLS team and a leading professional sports franchise, we’re delighted to play an active role in delivering the next generation of marketing and communications initiatives for D.C. United and their fans."

The Xert Precision Suite is an integrated, enterprise system combining industry-leading contact communications management email marketing and lead generation software. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for targeted marketing and communication activities. By integrating with contact data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic and psychographic data and conversion behavior to marketing offers, providing tools to not only execute effective campaigns, but to continuously optimize their returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other email marketing platforms. Whether through direct connections or event-triggered scheduling, Xert Precision's ability to manage hierarchical data synchronization maximizes the value of multiple, integrated data sources.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,