press releases

Sentara Healthcare Selects Xert Precision for E-marketing Platform

04.112.2008 - Xert Communications, an emerging leader in enterprise interactive communications software today announced that Sentara Healthcare has selected the Xert Precision Suite as its enterprise, email marketing, contact management and analytics suite.

"After reviewing several solutions we have found that Xert gives us the flexibility, functionality and return on investment to deliver effective, targeted messages to multiple audiences,” said Phil Lanzafame, Director e-business/web, Sentara Healthcare. Xert Precision will deliver significant value by tracking compliance for critical employee communications and enable significant operational cost reductions.”

One of the powerful elements of the Xert Precision suite software is its extensible and flexible architecture, enabling rapid rollout of highly integrated, multi-server deployments. Integration with back-office, customer-facing systems and a customizable application layer were key factors in Sentara Healthcare’s decision to extend the deployment of the Xert Precision Suite.

“We’re excited to partner with Sentara for their corporate interactive communications system," said Dave Battaglini, CEO, Xert Communications. "Sentara joins our other large customers who rely on Xert to provide actionable, manageable email marketing and communications campaign analysis."

The Xert Precision Suite is an integrated, enterprise communications system combining email marketing, contact communications management and lead generation software. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers performance, analytics and ease of use for targeted marketing and communication activities. By integrating with contact data capture and conversion points, it delivers highly usable, relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to not only execute effective campaigns, but to continuously optimize their returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application platform. The open ODBC database structure and flexible 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other email marketing platforms.

About Sentara Healthcare
Sentara operates more than 87 care giving sites, including 7 acute care hospitals with a total of 1,729 beds, 3 outpatient care campuses, 7 nursing centers, 3 assisted living centers and about 360 primary care and multi-specialty physicians. Sentara also offers a full range of award-winning health coverage plans, home health and hospice services, physical therapy and rehabilitation services, including Nightingale - the region’s only air ambulance service. Sentara is one of the largest employers in Hampton Roads with more than 17,000 employees. Sentara has been recognized by the Wellness Councils of America (WELCOA) with a Gold Well Workplace Award for programs that demonstrate a sincere commitment to wellness in the workplace and improving employee health

For more information, visit the Sentara Healthcare website at

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,