press releases

Loma Linda University Medical Center Launches Xert Precision Suite for Email Marketing and Lead Generation

05.148.2009 - Xert Communications, an emerging leader in enterprise interactive communications software, today announced Loma Linda University Medical Center has launched the Xert Precision Suite™, as its enterprise lead generation, event management and email marketing platform.

The Xert Suite will enable the Medical Center’s marketing, communications and events managers to organize, measure and optimize its one-to-one email marketing and communications campaigns. The Xert platform will enable multiple departments, service lines and physician groups to deploy seamless communications and campaigns to the thousands of staff members for internal communication and promotion, as well as to thousands of local and national patients, families and the general public for marketing communication and promotion. Xert partnered with Earthbound Media Group, the Medical Center’s interactive marketing agency, to implement the solution for the Medical Center and train its marketing staff on its features and function.

“I’m excited to welcome Loma Linda University Medical Center and Earthbound Media Group to our growing list of healthcare clients and partners,“ said Dave Battaglini, CEO, Xert Communications. “Xert is gaining traction with health care groups that seek integrated, effective communications solutions within and around their organizations for seamless integration of leads, events and outbound electronic marketing.”

“We are excited to use Xert for our outbound email campaign and event registration solution,” said Tammy Veach, Executive Director of Marketing, Loma Linda University Medical Center. “Xert will significantly help us reduce our overall outbound marketing costs and help us develop a quality line of communication with the surrounding Medical Center community.”

“We chose Xert on behalf of the Medical Center because of the solution’s integrated approach of list management, email marketing and event registration – all critical communication needs for the Medical Center,” said Blaine Behringer, COO, Earthbound Media Group. “Additionally, the staff at Xert demonstrated a level of customer service that we did not experience with other vendors which really impressed us.”

The Xert Precision Suite is an integrated software system, combining industry-leading contact communications management and enterprise email marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it delivers highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

Loma Linda University Medical Center’s comprehensive health system includes the LLU Children’s Hospital, East Campus, Behavioral Medicine Center, Heart and Surgical Hospital, and physician clinics. LLUMC is the largest and only Level 1 trauma Center in the San Bernardino, Riverside, Inyo, and Mono Counties, which encompass over 40,000 square miles of land in southern California. With a total of 974 beds, the Loma Linda University health system includes the only children’s hospital in the region. Loma Linda University Medical Center averages over 30,000 inpatient discharges and roughly 500,000 outpatient visits a year.

About Earthbound Media Group
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,