press releases

Fortune 500 Global Communications Company Integrates Xert Precision Into its Cloud-Based Communications Platform

12.01.2014 - Alexandria, VA - Xert Communications, a leader in cloud-based enterprise communications software, today announced the Xert Precision Suite™ it has been selected by a leading Fortune 500 communications company to power the email marketing channel of its industry-leading on-demand communications platform.

The Xert Platform will provide enterprise-level email marketing, segmentation and analytics capabilities to several thousand customers, enabling them to organize, measure and optimize their one-to-one email marketing, synchronized with multiple additional communications and marketing channels.

"We're excited to be selected as an integral part of another leading cloud marketing system," said Jose Gosende, CTO, Xert Communications. "Xert Precision's scalability, extensibility and unique deployment model continue to provide a compelling platform for cutting-edge customers."

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com