press releases

AARP Selects Xert Precision Suite

01.07.2003 - Alexandria, VA, January 7, 2003 - Xert Communications, a leader in interactive communications software today announced that AARP, the American Association of Retired Persons, has licensed Xert’s Precision suite, including Xert’s Contact Management and Sales Force applications. The Xert Precision suite will manage AARP’s permission based email communications programs including their email newsletters available to both AARP members and the general public.

The integration of Xert’s Sales Force and Contact Manager applications with AARP’s internal membership management and other enterprise systems will provide an automated, full-cycle system for communications with their members.

“I’m very pleased to begin this multi-phase engagement with AARP,” said Steve Bowes, Director of Client Development at Xert Communications. “The fact that customers the size and breadth of AARP recognize the value in Xert's enterprise software applications is an important step forward in our long-term goal of providing value to organizations of all sizes.”

One of the powerful features of the Xert Precision suite software is its 100% web-based architecture, enabling extremely fast and direct deployment across the enterprise, while tightly integrating with multiple back-office systems. Integrating with internal membership applications and security systems were key factors in AARP’s decision to deploy the Xert system.

Xert won an intensive competition against some of the industry’s best known players due to the Precision suite’s powerful and extensible platform, its detailed performance analytics, ease of use and integration capabilities.

Xert’s Precision suite software is a powerful application set consisting of interconnected modules for enterprise contact/list management and permission-driven email-based communications. The Xert Precision suite delivers quantifiable near-immediate return on investment by driving revenue and cutting operating costs.

About AARP
AARP is a nonprofit, nonpartisan membership organization for people 50 and over. It provides information and resources; advocates on legislative, consumer, and legal issues; assists members to serve their communities; and offers a wide range of unique benefits, special products, and services for its members. These benefits include AARP Webplace at, Modern Maturity and My Generation magazines, the monthly AARP Bulletin, and Segunda Juventud, a quarterly, bilingual newspaper. Active in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP celebrates the attitude that age is just a number and life is what you make it.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,