press releases

Nioxin Research Labs Licenses Xert Precision Suite 3.0

10.05.2003 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software today announced that Nioxin Research Laboratories has licensed Xert’s Precision Suite 3.0, which will provide an automated, integrated email marketing management and analytics platform for Nioxin’s various customer, distributor and stakeholder communications and marketing programs.

The connection of Xert’s Sales Force and Contact Manager applications with Nioxin’s corporate communications, global salon network applications and other enterprise systems will provide an automated, full-cycle system for marketing and communications with their customers and other stakeholders.

“I am excited to work with Xert on our interactive marketing build out project,” said Leneithra Lowery, Marketing Communications Manager, Nioxin Research Laboratories, Inc. “Their expertise in interactive communications architecture and the Precision Suite will significantly improve our internal corporate communications as well as the way we communicate to our customer.“

One of the powerful elements of the Xert Precision suite software is its resident, secure architecture, enabling extremely fast and direct deployment across the enterprise, while tightly integrating with multiple back-office systems. Customer data security and direct connection with internal subscription management applications and security systems were key factors in Nioxin’s decision to select the Xert system.

“Xert is very pleased to be working with Nioxin," said Dave Battaglini, CEO, Xert Communications. "As a leading consumer products company, having Nioxin deploy our platform is a great validation of the applicability of the Xert Precision Suite across multiple business models."

The Xert Precision Suite is an integrated, enterprise system combining industry-leading email marketing software and powerful contact communications management software. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

Xert's industry-leading email marketing software platform delivers unmatched performance, analytics and ease of use for customer marketing and communication activities. By integrating with contact and sales points, it provides highly usable and relevant analytics including conversions to marketing offers, a capability unmatched by competing platforms.

Xert Precision is built on a robust Microsoft SQL data engine, and an enterprise class application platform. The open ODBC database structure and flexible web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems that is unmatched by other email marketing platforms. Whether through direct connections or event-triggered scheduling, Xert Precision's ability to manage hierarchical data sharing maximizes the value of multiple, disparate data sources.

About Nioxin Research Laboratories, Inc.
Nioxin Research Laboratories is the leading provider of natural solutions that concentrate on the living hair and improving the scalp environment, which helps enhance the appearance of thin-looking hair and minimize excessive daily hair loss. Nioxin, founded in 1987 by Eva Graham, is a privately-held company whose products are available only in salons. For more information or to locate the nearest Nioxin salon, call 1-800-628-9890 or visit www.nioxin.com.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com