press releases

Actor’s Fund of America Selects Xert Precision Suite

10.01.2005 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced that the Actor’s Fund of America has chosen the Xert Precision Suite™, providing an enterprise contact management, email marketing and communications analytics platform integrated with the Actors Fund Raiser’s Edge™ and corporate communication systems.

One of the powerful elements of the Xert Precision suite software is its resident, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while enabling centralized organization and management. Xert Precision’s ability to be directly integrated with leading 3rd party platforms like the Raiser’s Edge was one of the key reasons why the Actors Fund chose the Xert solution.

“I’m very pleased to begin this engagement with The Actor’s Fund,” said Dave Battaglini, CEO, Xert Communications. “Having The Actors Fund rely on Xert to empower their enterprise communications programs reinforces our long-term goal of providing value to organizations of all sizes.”

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About The Actors Fund of America
The Actors' Fund of America is a nonprofit organization founded in 1882, provides for the social welfare of all entertainment professionals--designers, writers, sound technicians, musicians, dancers, administrators, directors, film editors, stagehands--as well as actors. Professionals in film, television, radio, theatre, dance and music all turn to The Actors' Fund in times of need. Headquarters and The Aurora Residence are located in New York City, with regional offices in Los Angeles and Chicago. The Lillian Booth Actors' Home of the Actors' Fund of America in Englewood, New Jersey. The Actors' Work Program has offices in New York and Los Angeles.

The Actors' Fund's mission is "to advance, foster and benefit the welfare of all professionals in the entertainment community who are in need of help, ensuring that these efforts are accomplished with compassion, confidentiality and preservation of dignity for the individuals concerned."

For more information, visit the Actor’s Fund website at www.actorsfund.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com