press releases

Fortune 500 Bank Launches Xert Precision Suite for Email Marketing and Stakeholder Communications

09.15.2010 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced it has launched the Xert Precision Suite™ for a Fortune 500® financial institution as its enterprise outreach, email marketing platform and recruiting platform.

The Xert Suite will enable the regional officers of the bank to organize, measure and optimize their one-to-one email marketing, outreach and recruiting communications campaigns.

“I’m thrilled to welcome our latest Fortune 500 corporate customer to our client family,“ said Dave Battaglini, CEO, Xert Communications. “Xert Precision’s ability to easily adapt to a regional deployment model is a testament to our focus on enterprise-class marketing solutions.”

The Precision Suite deployment will integrate with the bank’s existing CRM system, to provide seamless marketing preference management across multiple communications channels with multiple departments.

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com