press releases

Xert Precision Drives QR Code Integrated Multi-Channel Campaigns

09.244.2010 - Xert Communications, an emerging leader in enterprise marketing
software, today announced QR codes and mobile-optimized
microsite features within the Xert Precision Suite™ platform.

Xert Precision enables marketers to easily create QR codes,
analyze and optimize QR code-enabled campaigns. Xert Precision
helps marketers drive cross-channel results by providing an
integrated solution connecting and leveraging QR codes, Personal
URLs (PURLs), mobile-optimized microsites, email marketing,
behavioral segmentation, ecommerce and social media.

The Xert Precision Suite is an integrated software system
combining industry-leading contact communications management
and enterprise email marketing. The suite is uniquely able to
maximize the efficiency of a marketing team's communication
efforts and deliver substantive, measurable ROI. The Xert
Precision Suite platform delivers performance, analytics and ease
of use for enterprise marketing and communication activities. By
integrating with data capture and conversion points, it provides
highly usable and relevant reporting and analytics including
demographic, psychographic and conversion data on marketing
offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an
extensible enterprise-class application layer. The open ODBC
database structure and flexible, 100% web-based architecture of
Xert Precision enables straightforward integration with front office,
back office, ecommerce and legacy systems. For more information
on Xert’s QR code capabilities, to request a whitepaper on
integrating QR codes into multi-channel campaigns, please visit

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,