press releases

Washington Capitals Select Xert for Marketing and Sales Infrastructure

03.87.2002 - Alexandria, VA. Xert Communications Corp., a leading provider of integrated business software for the mid-market, today announced The Washington Capitals, continuing their leadership role in sports entertainment technology, have selected Xert Communications Corp. to provide the infrastructure for the team’s enterprise-wide e-mail marketing and sales platform.

The integration of Xert’s Sales Force and Contact Manager applications with the Capitals’ ticket-sales system will provide a fully automated, full-cycle sales and marketing distribution and reporting application that will allow the Capitals to measure effectiveness from initial contact through sales transactions.

“This software will give us an opportunity to maximize our in-house productivity,” said Kevin M. Morgan, Caps vice president of sales. “We now will be able to consolidate our data bases and move forward in a more direct and targeted manner, which will help us serve an expanding and diverse fan base.”

Additionally, Xert and the Capitals have entered into a partnership to promote the integrated Xert Sales Force Platform to the NHL and other sports leagues.

“I am extremely pleased to start a long-term relationship with the Washington Capitals,” said Dave Battaglini, CEO of Xert Communications. “Having the Capitals choose and deploy Xert applications to manage numerous areas of their sales and marketing operations is a great validation of both the scalability and flexibility of our platform.”

The Capitals selected Xert because of the resident and integrated nature of its software, enabling direct, secure connections with the Capitals ticketing, sales and data base systems. The Xert platform’s ability to send highly customized interactive marketing campaigns to numerous contacts in both pre- and post-sales capacities as well as targeted messaging to their extended business network will significantly enhance the Capitals’ relationship management capabilities and enable more effective sales campaigns.

Xert SF and Xert CM are part of the Xert infrastructure suite, a powerful application set that streamlines critical business processes and integrates the results into enterprise web, intranet and extranet sites. In addition to internal management of these processes, the suite connects and broadcasts the information externally to a company’s business network: customers, partners, the public and other business enablers, providing an unparalleled, comprehensive business communications platform.

Xert’s infrastructure suite’s interconnected modules for Contact Management, Sales and Marketing, Public Relations and Hiring enable workflow-based, real-time information management and dissemination. The suite provides near-immediate return on investment by increasing revenue and reducing operating costs.

About the Washington Capitals
The Washington Capitals are currently playing their 29th National Hockey League season and have shown a commitment to enhancing fans’ experiences both in-game and at home through their website, The Capitals’ fan base consists largely of technology-minded people who use the Internet and other forms of communication to purchase tickets, enter contests and keep up with the team’s happenings. This marriage with Xert shows the Capitals’ continued leadership in joining new technologies with sports entertainment to further their fan-friendly initiative.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,