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Xert Announces Version 3.0 of its Precision Suite Providing Unparalleled Ease-of-Use, Power and Analytics for Interactive Marketing and Customer Communications Management.

02.35.2003 - Alexandria, VA - Xert Communications, a leader in Interactive Communications software has announced the launch of version 3.0 of the Xert Precision Suite. The new and expanded functionality of 3.0 was designed to meet the continually expanding requirements of marketing teams and executives. Xert believes that this expanded version of an already market proven platform contains the most sophisticated, yet easy-to-use features available to meet the needs of enterprise marketing customers.

Xert Precision Suite 3.0 gives marketing teams a powerful toolset to develop highly- targeted and conversion-based messaging using up-to-date customer data consolidated from multiple sources that can include ecommerce, point-of-sale, websites, intranets and offline lists. The suite’s ability to consolidate customer contact and sales data and provide full-cycle marketing effectiveness metrics differentiates Xert Precision 3.0 as an industry-leading platform for precise and intuitive marketing and, most importantly, campaign ROI tracking.

The Precision Suite provides data-driven list and communications tracking, email marketing deployment and measurement features, including the ability to track conversions to marketing offers. Some of the powerful new features in the Xert Precision Suite 3.0 include:

   -  Conversion tracking to measure real business results and campaign ROI
   -  Automated list creation for automating campaigns
   -  Advanced clickstream analytics to provide detailed reception behavior understanding
   -  Extended data interfaces to develop full-cycle marketing systems
   -  Task-based, intuitive workflow to minimize effort, maximize returns, and
   -  Expanded template management for campaign automation

“Xert is excited to continue our leadership in the enterprise interactive communications market,” said David Battaglini, CEO of Xert Communications. “Providing effective, powerful systems that really enable our customers to determine meaningful business results from interactive marketing channels, strategize follow-up campaigns and develop significant operational leverage from an integrated platform has been and will continue to be the key to our success in this challenging business environment.

Xert Precision 3.0 is unique in its ability to maximize the efficiency of a marketing team’s email-based communication efforts while cutting operational costs and delivering substantive and measurable ROI.

“The Xert Precision Suite has helped launch our direct marketing program and increase our e-commerce an average of 50% over our last fiscal year.” Said Jennifer Smart, VP of Marketing for Visioneer, Inc. a Pleasanton, CA based leading provider of personal scanners.

Whether a clients’ mission is to gain and retain customers, generate new revenue or capture public awareness, interactive messaging via the secure Xert Precision Suite is a strategic step-up from existing email systems and ASP provided services. Xert Precision 3.0 is a powerful solution for organizations looking for quantifiable value in a secure and easy-to-use interactive marketing platform.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,